printjunkie.net

Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix

As much as marketers are moving advertising to digital (web, email, etc.), print remains a vital part of the marketing communications plan. Utilizing direct mail, marketing collateral, etc., print still has many applications. Below is a "Top Ten" list from Folio magazine.

10. Print provides differentiation. How many of the millions of Web sites out there have a print magazine to drive traffic to it? The vast minority, I assure you. Print vehicles provide a unique strategy to drive traffic to your online marketing.

9. Print offers incredible branding. Nothing makes a brand more recognized than a beautiful ad in a glossy magazine. A well-designed ad is an engaging experience for readers. And by the way, according to a recent MRI/Next Step poll, 55 percent of teens say they pay a lot of attention to print ads.

8. Print makes introductions. Print is a great party host because of the talent it has introducing readers to your brand. An effective print ad stands in the crossroads between readers and advertisers. And your keyword purchases become more effective if customers have already been introduced to your brand.

7. Print readers are focused. It’s hard to engage in other media when you’re reading a magazine. In the world of multitasking—where people are texting, e-mailing and listening to their iPod while watching TV—it’s hard to get noticed. But it’s hard to do anything else when you’re reading a magazine! In fact, according a survey done by Ball State University, magazines are the exclusive or primary medium 85 percent of the time they are used by consumers.

6. Print travels. A magazine is your companion wherever you go: your favorite chair, your bed, an airplane—even your bathroom. A laptop on the porcelain throne just does not offer the same experience.

Read More

Views: 3

Comment by Bruce Colthart on June 10, 2009 at 9:45am
This seems to be taken word for word – and without attribution – from http://www.foliomag.com/2009/top-10-reasons-print-should-remain-vital-part-your-marketers-mix this past May. It's essentially stolen content.
Comment by Bruce Colthart on June 10, 2009 at 10:49am
My bad! And sorry Jeff – I simply didn't read your first paragraph where you mentioned Folio magazine. I'll be much more careful before I throw accusations next time.
Comment by Jeff Prettyman on June 10, 2009 at 6:37pm
That would be much appreciated!!!

Comment

You need to be a member of printjunkie.net to add comments!

Join printjunkie.net

Latest Activity

Jon Muha replied to Shawn Keeler's discussion Glow in the dark inks? Large format black light printing?
"We are Seeking Large Format Printing for Glow in the Dark Banners, Roller Shades, and other type Window Coverings - Using Logo or other Graphic - also a Glow in the Dark Permanent Vinyl Adhesives or glow-in-the-dark and UV clear…"
May 19
Jon Muha replied to Shawn Keeler's discussion Glow in the dark inks? Large format black light printing?
"We are Seeking Large Format Printing for Glow in the Dark Banners, Roller Shades, and other type Window Coverings - Using Logo or other Graphic - also a Glow in the Dark Permanent Vinyl Adhesives or glow-in-the-dark and UV clear…"
May 19
Jon Muha replied to Shawn Keeler's discussion Glow in the dark inks? Large format black light printing?
"We are Seeking Large Format Printing for Glow in the Dark Banners, Roller Shades, and other type Window Coverings - Using Logo or other Graphic - also a Glow in the Dark Permanent Vinyl Adhesives or glow-in-the-dark and UV clear…"
May 19
Jon Muha replied to Shawn Keeler's discussion Glow in the dark inks? Large format black light printing?
"Dear Ginny, We are Seeking Large Format Printing for Glow in the Dark Banners, Roller Shades, and other type Window Coverings - Using Logo or other Graphic - also a Glow in the Dark Permanent Vinyl Adhesives or glow-in-the-dark…"
May 19
Jon Muha is now a member of printjunkie.net
May 19
Aruna Raghuraman updated their profile
May 5
Apollo Wang posted a discussion

Any chance to have great partners in this forums Junkies?

Hi guys, we are all in the printing industry and I am just thinking maybe we can share our advantages and making some business? My factory located in Shanghai China but we are not Price Killer, we focus on quality productions with reasonable price and services. Now, I am looking for good partners to develop the Diary, NoteBook and Hard Cover Book Printing Business, that is one of our advantages, anyone interested to know more? Contact me on Skype: xiao0802 / WhatsApp: 8613512127905 /Or email:…See More
May 3
Apollo Wang posted a group
May 2
Casey Pressman posted blog posts
May 2
Joseph Schmidt joined PSDA's group
Thumbnail

Region 7 Networking Group

This group is for anyone in the North Central US to network on a regional level, including: IA, IL, MN, MO, ND, NE, SD, WI, KS, Northern IN (ZIP codes 463-469).
Apr 29
Barbara Ortega updated their profile
Apr 29
Joseph Schmidt joined Brian Hong's group
Thumbnail

Print Estimates and More!

This Group is for Print Buyers and Suppliers to connect with one another on a Global Basis. Post your project bid specifications and receive qualified bids from only pre-screened top quality members.
Apr 29

Badge

Loading…

© 2016   Created by PSDA.   Powered by

About Us  |  FAQs  |  Advertising  |  Contact Us  |  General Terms & Conditions  |  Badges  |  Report an Issue  |  Terms of Service