Social Media Evangelist Puts Money Where Mouth Is

As President of Say It Social, a social media consulting firm, Tim Moore implores clients to get started in social media. Along the way he helps them track their efforts by "tapping into to the emerging social revolution and making course corrections rapidly to keep your efforts on a successful growth pattern."

It sounds complicated, but Say It Social has it down to a formula. In fact, SIS is one of the first firms working to create a measurable algorithm (if you will) that makes it crystal clear which strategies are working and which aren't. The methods aren't new, but knowing the bottom-line ROI definitely is.

"If you are not authentic and you are not real, people are going to see right through that."

So when it came time to sell his Kansas City, MO home, Tim chose a familiar path.

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