printjunkie.net

In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business Firms that Maintained or Increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising.
In addition, a series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during Recessions not only increases sales but increases profits. This fact has held true for all post-World War II recessions studied by The American Business Press starting in 1949.

Views: 12

Comment by Stacey Gallagher on May 13, 2009 at 1:58pm
Interesting article from today's Ad Age newsletter: Why Burt's Bees CMO Won't Cut Spending in Recession
We've made a decision not to cut back. In a bad economy is when people's value equations change, and it's important for us to really make sure consumers understand the value that comes from buying Burt's. It's not about playing a price game.

Comment

You need to be a member of printjunkie.net to add comments!

Join printjunkie.net

Latest Activity

Lena posted blog posts
yesterday
skcyens posted blog posts
yesterday
USA SPORTS TV posted a status
"RSM Classic - Live Stream 2017 Golf Tournament http://ufc210s.co/rsm-classic/ PGA Tour Event, RSM Classic Live, The RSM Classic Golf 2017"
Friday
alycia posted a discussion

Most Excellent Ways to Choose Best Essay Writing Service

Writing assignments can be a challenging task to students of all academic level. Professors every now and then used to ask the students to come up with different sorts of assignment during the academic years. Essay writing is one of the assignments that the students are vital to do at some point in their school, college and university studies. Writing essays is a very common assignment and it can have a say in shaping students final grades. Therefore, they cannot take writing essays assignments…See More
Thursday
alycia is now a member of printjunkie.net
Wednesday
Profile IconLena, USA SPORTS TV and vi vian leng joined printjunkie.net
Nov 13
Gabriella Qurin posted a discussion

A bus ride from Jurong bird Park to River Safari Singapore

A bus ride from Jurong bird Park toRiver Safari SingaporeJurong Bird ParkThere is no bird in this park, which will fail to impress you with its looks. Spanning across 19 hectares of land and located in the West Coast of Singapore, this bird park is considered to be one of the largest in Asia. The park is housed to…See More
Nov 8
Vicente Tuma posted a blog post

Ten ATR Challengera jest zwykle łatwy w obsłudze

Ten Challenger najprawdopodobniej zafascynuje parę instrukcji związanych ze sportem: rozsądni konkurenci, którzy pragną znacznie więcej redukcji wstrząsów, która ma trwać dłużej; oprócz średnio-pakujących, którzy definitywnie wywodzą się z http://www.sklepbutyrun.com/gelnimbus-19-c-50_59.html innych konkluzji na temat wyboru, oprócz popytu, zaufani amortyzują pracę, chociaż szukają czegoś lżejszego. Ten Challenger na poważnie…See More
Nov 8
Gabriella Qurin is now a member of printjunkie.net
Nov 8
Vicente Tuma posted a blog post

Questo potrebbe essere dovuto al particolare mix di componenti

Disegno complesso Il particolare della scarpa è sicuramente una materia per quanto riguarda l'attenzione per quanto riguarda jogging pista e anche i cacciatori di viaggio. Critiche hanno ottenuto individuato il bagagliaio conserva un senso nonostante tutto naturale del volume all'interno del svilupparsi. Questo potrebbe essere dovuto al particolare mix di componenti difficili resilienti e anche built-in insieme a caratteristiche di assorbimento urti regolari per aiutare a mantenere quasi tutto…See More
Nov 6
Profile IconJames and April joined printjunkie.net
Nov 2
Vicente Tuma posted a blog post

Boost Buty Adidas EQT Support ADV jest wykonana

Pełny kontakt podeszwa wykonana jest z elastycznej gumy i posiada konfigurację że prawie naśladuje StretchWeb projektowania. Adidas wykorzystuje oddzieloną od pięty do izolowania prądem. Cała podeszwa jest pokryta gumą węgla dla lepszej trwałości.Największym elementem znajduje się w podeszwie środkowej Czystej Boost, 2. 0. systemem całej długości buta jest wykonana z dmuchanego TPU podeszwa doładowania. Boost Buty Adidas EQT…See More
Oct 28

Badge

Loading…

© 2017   Created by PSDA.   Powered by

About Us  |  FAQs  |  Advertising  |  Contact Us  |  General Terms & Conditions  |  Badges  |  Report an Issue  |  Terms of Service