Good Practices in Email Marketing Series Part 4

Our latest blog post on Think AccuLink:

Today we bring you part four of a four-part series highlighting tips for successful email marketing.

Seven tips for improving your email design

In its white paper “Email Design No-Nos Guide for Nondesigners”, online marketing solutions provider Lyris offers advice on making sure your email graphics and design lift, rather than depress, response:

· Bear in mind that graphics are often blocked.
· Also bear in mind that Cascading Style Sheets (CSS) do not work with all email clients.
· Use your alt tag copy to sell.
· Don’t make your call to action a graphic.
· Include a call to action in the preview pane.
· Make the most of preheaders. Also known as snippet text, this is a brief bit of verbiage that appears in the inbox of some email clients along with the subject line.
· Test your emails in a variety of email clients to see how each renders the messages.

To read the full article, click here.