Good Practices in Email Marketing Series Part 1

Our latest blog post on Think AccuLink:

As we work on pURL campaigns for clients that involve email marketing, we often find ourselves educating our clients on the best practices needed in order to garner the success expected. In the following four-part series, we will share with you what we have learned through our research in email marketing and how valuable it can be in helping educate your clients.

Quick pointers for better email marketing

In the July 2009 issue of Catalogue e-business1, DotMailer’s business development director, Tink Taylor, takes an in-depth look at his company’s Hitting the Mark 2009 benchmark report on marketing email. Here are his top five email marketing tips for retailers:

1) Include “forward to a friend” and “add to social networks” links. Half of the marketers surveyed in the benchmark study failed to include any kind of viral link in their emails. Yet viral and word-of-mouth marketing is an inexpensive way to spread your marketing messages, drive traffic, collect contact information, and ultimately boost sales.

2) Personalize your greeting. Seventy percent of the emails reviewed failed to open with a personalized greeting—even though such personalization has been proven to significantly improve both open and click-through rates...

Click here to see all five...