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Full-Year 2009 magazine advertising show the effects of the recession

Magazine rate-card-reported advertising revenue for full-year 2009 closed at $19,450,949,762, posting a 18.1% decline against the previous year, according to Publishers Information Bureau (PIB). A total of 169,217.76 advertising pages were generated throughout the year, a drop of 25.6% compared to 2008. In the fourth quarter of 2009, PIB revenue generated $5,778,429,251, which was a 12.4% decrease compared to 2008’s fourth quarter. There were 48,958.92 advertising pages counted for the quarter, a decline of 21.6% compared to the same period in 2008.

Source: www.whattheythink.com

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Tags: Advertising

Comment by brian clancy on January 24, 2010 at 2:08pm
jeff 89.4% off all stats are made up on the spot your numbers are off just a little yes ad space is down but you are only looking at one source the government is still printing money must be going somewhere maybe they should sell ad space on the franklin

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