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Tara "the Print-cess" Wagner's Blog – October 2009 Archive (3)

17 Key Differences Between Social Media and Traditional Marketing

Interesting article I read on Microgeist this morning:



http://microgeist.com/2009/04/17-key-differences-between-social-media-and-traditional-marketing/



I really love how this article breaks down social media and explains how and why it works. A great jumping off point for anyone thinking about looking into Twitter, Facebook, LinkedIn, or a million other social… Continue

Added by Tara "the Print-cess" Wagner on October 26, 2009 at 2:42pm — 1 Comment

Creative Pre-Call Experiment #1 - It's a Cake Walk!

Here's a harrowing statistic - more than 78% of all mail is opened over a trashcan. Dang. Not the best news for a green sales wannabe who sends out enough "hello" and "thank you" cards to deplete her entire company's supply of postage stamps.



No joke - that has happened twice.



So what's a cold-call adverse girl to do to warm up that first call?? I have decided to conduct a series of creative pre-call approaches to see how they measure up. I have estimated that my… Continue

Added by Tara "the Print-cess" Wagner on October 19, 2009 at 5:54pm — 3 Comments

Don't Build Rapport By Sucking Up.

Rapport Building is taught in Sales 101. You gotta find an area of commonality and build that relationship, girl! Lame. Every other sales person goes into meetings with the same strategy – look around the office at pictures, posters, diplomas, books, whatever, and ask questions. OMG! You have the best… Continue

Added by Tara "the Print-cess" Wagner on October 2, 2009 at 12:30pm — 2 Comments

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