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Jeff Prettyman's Blog (5)

Full-Year 2009 magazine advertising show the effects of the recession

Magazine rate-card-reported advertising revenue for full-year 2009 closed at $19,450,949,762, posting a 18.1% decline against the previous year, according to Publishers Information Bureau (PIB). A total of 169,217.76 advertising pages were generated throughout the year, a drop of 25.6% compared to 2008. In the fourth quarter of 2009, PIB revenue generated $5,778,429,251, which was a 12.4% decrease compared to 2008’s fourth quarter. There were 48,958.92 advertising pages counted for the quarter,… Continue

Added by Jeff Prettyman on January 13, 2010 at 9:45am — 1 Comment

Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix

As much as marketers are moving advertising to digital (web, email, etc.), print remains a vital part of the marketing communications plan. Utilizing direct mail, marketing collateral, etc., print still has many applications. Below is a "Top Ten" list from Folio magazine.



10. Print provides differentiation. How many of the millions of Web sites out there have a print magazine to drive traffic to it? The vast minority, I assure you. Print vehicles provide a unique strategy to… Continue

Added by Jeff Prettyman on June 9, 2009 at 10:33am — 3 Comments

Report Says Direct Mail Spending Will Plummet

Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has several dramatic statements. For example, the report describes direct mail as “the largest and least-read of all print media” and goes on to say, “Direct mail has begun spiraling into what… Continue

Added by Jeff Prettyman on May 22, 2009 at 1:06pm — 3 Comments

USPS Announces "Summer Sale"on Postage

The US Postal Service is taking steps to build volume in its recently announced "Summer Sale." This plan will offer a 30% rebate on mail put in the system from July 1 through September 2009 that is over a specific threshold mailed in the same period during the prior year.



Approximately 3200 mailers are eligible for the rebates, accounting for 75% of Standard Mail volume. These mailers will receive letters of eligibility as well as their individual thresholds as determined by USPS… Continue

Added by Jeff Prettyman on May 8, 2009 at 9:57am — No Comments

Recession Advertisers Reap Rewards

In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business Firms that Maintained or Increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't… Continue

Added by Jeff Prettyman on May 6, 2009 at 10:00pm — 1 Comment

Latest Activity

Steve Grech posted a discussion

Scam from Abraham Akim

Has anyone else received an e-mail from Abraham Akim from Ghana.He says it's important.I wonder if a rich relative died and left me money...or maybe he is the son of a King and needs to hide money...Lol...At 7:02am on January 27, 2015, Mr Abraham Akim said…Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very to…See More
Tuesday
Steve Grech left a comment for Steve Grech
"Good day, How can I help you? Troubles in Ghana? Did a rich relative leave me a lot of money? Don't waste my time, I have a US education..."
Tuesday
Just Press Print posted a status
"How Google Diminished the Print Industries Profits http://www.justpressprint.net/resources/print-industry-profits.asp"
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Monday
Olga Kovtun replied to Jason Bryant's discussion Print broker software
"We are looking for software as well, these are the functions we need it to perform: Order Entry Quote Requests with Multiple Vendors and with ability to generate auto e-mails to each vendor Easy re-orders (one click) CRM or Zoho CRM…"
Jan 23
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VDP Codger posted a discussion

JetForm

Just curious. Does anyone out there actually still use JetForm (Note: Not JetLetter) for forms design?I know it's now called Adobe something-or-other but it seems like it's still the same old system from back when they were HQd in Canada.Your comments will be appreciated.See More
Jan 22
Lacy Christ replied to Jason Bryant's discussion Print broker software
"Hello, I just saw this post and didn't know if you still needed some assistance with software needs? If you're interested, visit our…"
Dec 24, 2014
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Dec 18, 2014
Casey Pressman posted a blog post

Happy Holidays!

Happy Holidays!As you enter into 2015 remember JJ Bender. We have been in business for almost 35 years and are considered the world’s largest buyer and seller of high end used digital printing equipment. We can help you in more ways than one. Take a look!Plan to purchase any digital color or black and white equipment in the near future? Our trained representatives will help you find a machine to fit your individual needs! We can even provide you with printing/finishing equipment.Do you need to…See More
Dec 18, 2014

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