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Jeff Prettyman's Blog (5)

Full-Year 2009 magazine advertising show the effects of the recession

Magazine rate-card-reported advertising revenue for full-year 2009 closed at $19,450,949,762, posting a 18.1% decline against the previous year, according to Publishers Information Bureau (PIB). A total of 169,217.76 advertising pages were generated throughout the year, a drop of 25.6% compared to 2008. In the fourth quarter of 2009, PIB revenue generated $5,778,429,251, which was a 12.4% decrease compared to 2008’s fourth quarter. There were 48,958.92 advertising pages counted for the quarter,… Continue

Added by Jeff Prettyman on January 13, 2010 at 9:45am — 1 Comment

Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix

As much as marketers are moving advertising to digital (web, email, etc.), print remains a vital part of the marketing communications plan. Utilizing direct mail, marketing collateral, etc., print still has many applications. Below is a "Top Ten" list from Folio magazine.



10. Print provides differentiation. How many of the millions of Web sites out there have a print magazine to drive traffic to it? The vast minority, I assure you. Print vehicles provide a unique strategy to… Continue

Added by Jeff Prettyman on June 9, 2009 at 10:33am — 3 Comments

Report Says Direct Mail Spending Will Plummet

Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has several dramatic statements. For example, the report describes direct mail as “the largest and least-read of all print media” and goes on to say, “Direct mail has begun spiraling into what… Continue

Added by Jeff Prettyman on May 22, 2009 at 1:06pm — 3 Comments

USPS Announces "Summer Sale"on Postage

The US Postal Service is taking steps to build volume in its recently announced "Summer Sale." This plan will offer a 30% rebate on mail put in the system from July 1 through September 2009 that is over a specific threshold mailed in the same period during the prior year.



Approximately 3200 mailers are eligible for the rebates, accounting for 75% of Standard Mail volume. These mailers will receive letters of eligibility as well as their individual thresholds as determined by USPS… Continue

Added by Jeff Prettyman on May 8, 2009 at 9:57am — No Comments

Recession Advertisers Reap Rewards

In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business Firms that Maintained or Increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't… Continue

Added by Jeff Prettyman on May 6, 2009 at 10:00pm — 1 Comment

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Aug 5
Wally Barr replied to Renee M. Berger's discussion Near field communications + Radio-frequency identification can you help?
"Yes I am in Chicago. My number is 630-408 8348. Dont know my linked in address off hand but it is wally barr. I can also be reached @wbarr22@gmail.com RFID is used more for tracking and anti theft near field is used for experience and coupon…"
Jul 7
Renee M. Berger replied to Renee M. Berger's discussion Near field communications + Radio-frequency identification can you help?
"Hi Wally, I am looking to put it to use on one o four printed envelopes. Where are you located? Can you call me? Do you have a LinkedIn profile that I can connect with you? Thank you, Renee"
Jul 7
Alfrieda replied to Stacey Gallagher's discussion To Facebook or not to Facebook. That is the question.
"I know this has been here for some time, but please let me know about your examples of QR codes. Are you a trades-only supplier? thanks."
Jul 4
Alfrieda replied to Russ Nadasdy's discussion New USPS Promotions
"Thanks so much for the information. I downloaded. Will let you know when I read."
Jul 4
Wally Barr replied to Renee M. Berger's discussion Near field communications + Radio-frequency identification can you help?
"Renee, I have worked with both medias and would be happy to assist you on your project. I was actually part of a team with Texas Instruments designing the RFID Label. Let me know what your project is. Wally"
Jul 1
Wally Barr replied to Jason Bryant's discussion Print broker software
"I am sorry for the late reply but I have just joined the group.Believe it or not is to have a system designed for your needs. This way it is expandable if needed. It should be web based so users can access it from anywhere. What you may not know it…"
Jul 1
Renee M. Berger left a comment for Wally Barr
"Nice to meet you by the way!"
Jul 1
Renee M. Berger left a comment for Wally Barr
"Wally, I totally agree with you. There is tremendous opportunities. I see them everyday all over...it is rather exciting that we have turned the corner and now need to embrace the new things that are coming our way. Thank you for sharing."
Jul 1
Wally Barr left a comment for Renee M. Berger
"Thank you Renee. I evaluate print companies and redesign them through digital and find niche products that they can produce. I design web 2 print e-commerce solutions and have been in the print industry for ove 30 years mostly in label production…"
Jul 1

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