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Full-Year 2009 magazine advertising show the effects of the recession

Magazine rate-card-reported advertising revenue for full-year 2009 closed at $19,450,949,762, posting a 18.1% decline against the previous year, according to Publishers Information Bureau (PIB). A total of 169,217.76 advertising pages were generated throughout the year, a drop of 25.6% compared to 2008. In the fourth quarter of 2009, PIB revenue generated $5,778,429,251, which was a 12.4% decrease compared to 2008’s fourth quarter. There were 48,958.92 advertising pages counted for the quarter,… Continue

Added by Jeff Prettyman on January 13, 2010 at 9:45am — 1 Comment

Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix

As much as marketers are moving advertising to digital (web, email, etc.), print remains a vital part of the marketing communications plan. Utilizing direct mail, marketing collateral, etc., print still has many applications. Below is a "Top Ten" list from Folio magazine.



10. Print provides differentiation. How many of the millions of Web sites out there have a print magazine to drive traffic to it? The vast minority, I assure you. Print vehicles provide a unique strategy to… Continue

Added by Jeff Prettyman on June 9, 2009 at 10:33am — 3 Comments

Report Says Direct Mail Spending Will Plummet

Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has several dramatic statements. For example, the report describes direct mail as “the largest and least-read of all print media” and goes on to say, “Direct mail has begun spiraling into what… Continue

Added by Jeff Prettyman on May 22, 2009 at 1:06pm — 3 Comments

USPS Announces "Summer Sale"on Postage

The US Postal Service is taking steps to build volume in its recently announced "Summer Sale." This plan will offer a 30% rebate on mail put in the system from July 1 through September 2009 that is over a specific threshold mailed in the same period during the prior year.



Approximately 3200 mailers are eligible for the rebates, accounting for 75% of Standard Mail volume. These mailers will receive letters of eligibility as well as their individual thresholds as determined by USPS… Continue

Added by Jeff Prettyman on May 8, 2009 at 9:57am — No Comments

Recession Advertisers Reap Rewards

In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business Firms that Maintained or Increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't… Continue

Added by Jeff Prettyman on May 6, 2009 at 10:00pm — 1 Comment

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What Are the Reasons to Use the Enameled Copper Wire

Manufacturers of the xinyu Enameled Copper Wire variety are many in number because of the multiple advantages that this type of copper wire offers. Copper wiring has been extensively used for various industries. They are used because of their strength, malleability, resistance to corrosion, and high conductivity. When you are looking for bare copper wire manufacturers in India, you will come across many names.…See More
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Iranians are no longer allowed to catch Mega Pikachus after authorities

If you're a returning player...it depends. Do you have lots of nostalgia for Red and Blue? X & Y is the way to go. While the mega pokemon game takes place in Pokemon's version of Paris, and while it might feature tons of new Pokemon, many of the beats and throwbacks in the Pokemon game are for people who hold the original 151 near and dear.​ Iranians are no longer allowed to catch Pikachus after authorities decided to ban the…See More
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Christmas Mega Sale at Reecoupons at United States

November 29, 2017 at 6am to December 31, 2017 at 7pm
Have you heard about the Christmas sales 2017? If no then you should check out great Christmas  deals and codes and shop all your favorite brands with the best shopping experience of remarkable savings. There are various top rated stores and brands are available on online. Use Christmas  coupons, Christmas  sale coupon, Christmas  product and offer, Buy Christmas  Coupons and more deals and save even more money at…See More
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Epic adventure exploring a world filled with Pokemon in Pokemon Mega

The Pokemon mega has quickly become a part of leaving the house. Playing the Pokemon PC game is relatively easy, although capturing the Pokemon takes a little practise and we took a while with Instantfuns before realising how to get our Pokeballs and other treats. Only time will tell how long the novelty will last but at the minute it’s a great way to waste a little time and get some fresh air. DanPrepare for an epic adventure…See More
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