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Jon Eric Sooy's Blog (6)

Cheese Puffs

Today I’d like to discuss cheese puffs and the social relevance of sidewalk art. I bet a co-worker that I could work that sentence into my next blog post. I win. This article has nothing to do with cheese puffs or sidewalk art. Or, does it? So other than the bet, why did I start off my article this way? To that I shout “Why not?!”



I don’t think enough people ask that question. Especially in the work place. Granted, it’s not their fault, as they were… Continue

Added by Jon Eric Sooy on April 13, 2011 at 11:00am — No Comments

Be a Linchpin

In ‘Hire Freaks,’ I talked about finding great employees who think outside the box.



In Seth Godin’s new book Linchpin, he outlines the how and why we have become a society of ‘factory workers’ who are conditioned from childhood to “follow the rules.” If you have not read this book yet, I highly recommend it. Since the industrial revolution our entire system of development from birth to adulthood has been centered around training ‘factory workers.’ We are taught to… Continue

Added by Jon Eric Sooy on July 7, 2010 at 4:27pm — 2 Comments

Death by Powerpoint

I know I can be an instigator, so forgive me Powerpoint fans. The other day I tweeted 'Death by Powerpoint.' I received quite a few comments/emails about this.



I am curious if anyone else feels this way when You get invited to a webinar/presentation/educational session:

  • You start to sink down slowly in your chair as you anticipate what is most likely to be a Powerpoint presentation.
  • You…
Continue

Added by Jon Eric Sooy on May 14, 2010 at 5:17pm — 5 Comments

NO, Don’t Hang UP!!

There is a study by AT&T that found 60% of phone callers who are put on hold will hang up and 30% of these callers will not call back.



One of the most overlooked profit centers in the business is MOH (Messaging On Hold). It is estimated that customers who are exposed to on hold messaging, where a call-to-action is communicated, are 80% more likely to try a new product or service or take advantage of a special offer. We use MOH to communicate to our online system users information… Continue

Added by Jon Eric Sooy on March 13, 2010 at 11:03am — No Comments

Kids These Days

Reinventing a corporate culture within the print industry requires fresh ideas. In an industry steeped in tradition (that’s Latin for bad habits and baggage) my suggestion to CEO’s, VP’s and other schmoes like me out there is to look to youth.



I put together an internship program about 5 years ago and am constantly speaking to students in my quest to find our next superstar. Last night I attended the first meeting of our local university’s Career Center Executive Council. As an… Continue

Added by Jon Eric Sooy on January 27, 2010 at 4:55pm — No Comments

"Hire Freaks"

I finished reading a great book; in fact it’s slowly becoming my bible: “Exploiting Chaos | 150 Ways to Spark Innovation During Times of Change.” by Jeremy Gutsche.



When I first cracked the book open, thumbing randomly into one of the interior pages, the heading at the top said “Piss People Off,” and I instantly knew this book was for me. I feel as though I could have written this book, except I’m not that ambitious (in terms of writing a book). While I did read the book cover to… Continue

Added by Jon Eric Sooy on December 28, 2009 at 2:30pm — 6 Comments

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