Jim Stiles's Blog (1)

I actually had a client mention the other day that they felt one-to-one personalized marketing is "PASSAY". I was shocked by the comment because in my opinion there are only a handful of companies who have even taken the steps to truly test the impact of a personalized campaign. There are so many different ways to utilize variable one-to-one technology in print that most marketing efforts still haven’t touched the tip of this iceberg. I also believe that it is one of the most misused terms in ou… Continue