Kelly Kirk's Blog (45)

Multichannel Marketing Strategies

Once you have made the jump (or sometimes leap of faith) to personalized multichannel marketing, the first thing you need to work out is how you are going use these new tools.

Every business has its own dynamic and set of challenges, so it’s important to decide what you ultimately want to achieve with your multichannel marketing campaign. Do you want to drive an online transaction; such as a pledge or donation, or do you want to set up your company’s sales people with new…


Added by Kelly Kirk on January 24, 2013 at 2:28pm — No Comments

Using Incentives to Drive Response Rates in a Marketing Campaign

It’s not uncommon for organizations to believe that consumers will respond to their marketing campaign simply out of brand recognition or their loyalty to a product. The truth is that the sheer volume of direct marketing that consumers (or your target audience) receive requires marketers to go the extra mile to give them a reason to participate in your marketing campaign beyond just the opportunity to voice their opinion.

One tactic often used to garner participation or…


Added by Kelly Kirk on January 24, 2013 at 2:26pm — No Comments

Marketing Campaigns: What's In It For Me?

“What’s in it for me?” That is the question you should be answering when you are looking to drive higher response rates for your marketing campaigns. Who is your target audience? What do they care about? When executing a targeted multichannel marketing campaign, it is important to outline a strategy that works for your target audience.

Depending on who that is, you need to decide on the timing and sequence of your communications; what media to choose from, the call to action,…


Added by Kelly Kirk on January 24, 2013 at 2:25pm — No Comments

Consider Customer Profiling as a Part of your Integrated Marketing

Listening to all the excitement today about Facebook’s IPO I was reminded that what people are probably buying is not Facebook as it stands today but rather what it may become and do with the data that it has collected in the last 8 years. Apple, Google, Microsoft and Facebook are all directly involved in building sizable customer profiles from data that they have gleaned…


Added by Kelly Kirk on May 22, 2012 at 10:30am — No Comments

Mobile Phones as a Part of an Integrated Marketing Plan

Smartphones are becoming ubiquitous. The mobile phone platform is providing immediate, easy access to data in a way that has been unprecedented. Phone calls, Email, text, GPS, calendars, music, and search, games, TV and internet access all reside in our pockets. Our phones have evolved to become tiny computers which in some ways have lessened our need for desktop or laptop access.

Mobile phones allow the consumer instant access to a myriad of purchasing activities and can even target…


Added by Kelly Kirk on May 21, 2012 at 3:30pm — No Comments

Top APPs for Graphic Designers and Printers

Check out these top mobile apps!  Click here to see screen shots and learn more about them.

Top APPs for Graphic Designers and Printers

1.  Color Expert                                            Price…


Added by Kelly Kirk on May 14, 2012 at 11:30am — No Comments

To the up & coming Graphic Arts Professionals

(From our Vet. Dean Pugh)

To the up & coming Graphic Arts Professionals:

I’m still a teenager stuck in the body of a senior citizen. Been in the printing game since 1974 – more than most, not as much as some – began in production and ended up in sales.

So why did I just waste 37 words telling you that? I’m not naïve enough to think you care about my bio, and it isn’t a glamorous story. It’s because I’ve seen huge shifts in the way businesses and careers work,…


Added by Kelly Kirk on April 9, 2012 at 12:08pm — 2 Comments

Marketing Lessons from a 9 year old Child

Recently my nine year old grand daughter launched a successful marketing campaign. …


Added by Kelly Kirk on March 27, 2012 at 5:00pm — 1 Comment

Internet Surveys Effectively Used to Increase Company Revenues

The Internet has created the ability to interact with customers in real time and as often as many times a day. Purchasing on the web has been growing by leaps and bounds but so have email blasts and surveys. It seems like every click of the mouse is generating a plethora of return emails soliciting more business and surveys asking about your purchasing or viewing…


Added by Kelly Kirk on March 26, 2012 at 9:30am — No Comments

Consulting and Planning

“Thanks for all your help.”

It all started with a phone call before Memorial Day. My client wanted to know if I would be willing to come in to review a new project they were developing for a local university. “Is the sky blue? Does a bear poop in the woods?’ Of course, I am more than happy to consult with you!”

We reviewed beautiful comps of a 16 page text with a pocket folder cover. The photography was stunning – very interesting elements had been added into each piece of art…


Added by Kelly Kirk on March 22, 2012 at 9:49am — No Comments

Trade Show Marketing | Tips for Getting More Out of B-2-B Trade Show Attendance

Trade show marketing is a great way to enhance your experience when participating in a trade show, as it is a great opportunity to get exposure to new prospects for your business. Where else other than the Internet do prospects find you? But you do need to tread cautiously in choosing which trade show to participate in. Creating a pre-show marketing plan and post-show follow-up are key to the success of maximizing your trade show attendance,…


Added by Kelly Kirk on March 8, 2012 at 4:30pm — No Comments

Choosing Paper for your Print Project

Choosing the paper for your print job can be a complicated procedure. You need to pick a stock that is appropriate for the project you are producing. Is it an annual report or a direct mail postcard? Is it being produced on a digital press or on a conventional sheet fed press? Do you have a corporate look that has been established that you need to adhere to? Or is this a one off project? Is there heavy ink coverage? What is the life span of the piece? Lots of questions arise.…


Added by Kelly Kirk on March 7, 2012 at 12:30pm — No Comments

How To Cut Your Print Budget By Maximizing Space ~ A MUST READ for Marketers


How To Cut Your Print Budget By Maximizing Space ~ A MUST READ for Marketers

In this tough economy marketers are looking for ways to stretch their dollar, to get the most bang…


Added by Kelly Kirk on February 28, 2012 at 2:57pm — No Comments

Printing Coatings Compared: UV , Varnish, Aqueous, Spot, and Gloss


Printing Coatings Compared: UV , Varnish, Aqueous, Spot, and Gloss

The 3 Major Print Coatings

Varnish, aqueous and UV are the three major kinds of coatings used in commercial sheet fed printing. They can change the appearance of the entire…


Added by Kelly Kirk on February 28, 2012 at 2:55pm — No Comments

Print + Marketing = Effectiveness

Print is only as effective as your marketing strategy. If your marketing strategy is weak, then don’t expect to have great results from your print marketing campaign. It’s important to have a well thought-out campaign that takes into consideration business objectives and your target audience. So how can you make your print marketing more effective?

Integrated Marketing Services

There are…


Added by Kelly Kirk on February 24, 2012 at 12:47pm — No Comments

It is all in the numbers – Marketing Automation Helps Increase Budgets

Marketing budgets are beginning to rebound. Not to the pre-recession level but they are slowly rising from the ashes.

In discussions with clients, I am finding that marketers are being held to a greater level of accountability for the dollars they are spending. Building the brand is great, developing a presence in social media is now something that everyone seems to want to do. As people are moving forward with constructing apps and moving toward social media, the underlying question by…


Added by Kelly Kirk on February 16, 2012 at 3:30pm — No Comments

2012 Craft & Hobby Show: Helping Our Scrapbooking Client Get Ready For The Big Event

As you walk into the country’s largest Craft and Hobby Show held at the Anaheim Convention Center, in California, it is like being in the world’s largest grown-up toy store. There are aisles and aisles of beautiful booths filled with amazing crafting products to get your creative juices flowing. There is so much to see. No matter what type of crafting you…


Added by Kelly Kirk on February 15, 2012 at 3:51pm — 1 Comment

Generational Spending: An In-Depth Look At The Major Three Generations

“Every marketer must understand each generation’s new concerns after the biggest economic calamity of our lifetime.”

Gaining insight into what each generation has lived through creates a further understanding of attributes that make up each group and how it applies to their spending habits, also known as generational spending. While each generation faces its own set of challenges, it’s apparent that technology and…


Added by Kelly Kirk on February 9, 2012 at 4:12pm — No Comments

Profitable Combination: Leveraging Customer Managed Relationships with Integrated Marketing

Leveraging customer managed relationships with…


Added by Kelly Kirk on February 7, 2012 at 1:30pm — No Comments

The Complexity of Simplicity: What Goes Into Great Graphic Design

What may seem so simple can turn into being so complex. Design is one of those areas that can go either way, depending on how well it is planned out in the beginning.

According to the article “Designing Success,” Frank Napolitano reshaped one of Albert Einstein’s quotes to say something along the lines of “If you have an hour to create a product or service, spend 59 minutes…


Added by Kelly Kirk on January 26, 2012 at 4:16pm — 3 Comments

Monthly Archives





Latest Activity

Mark Thompson posted a blog post Launched

We launched last week and the site is doing well, getting good traffic and inquiries from print distributors, graphic designers  and manufacturers. Our years in the print industry coupled with our years of success with SEO and SEM has really struck a chord. Really pleased with the initial response.We  will probably leave the Free Home Page SEO…See More
15 hours ago
Mark Thompson updated their profile
15 hours ago
Lisa and Mark Thompson are now friends
16 hours ago
PSDA left a comment for Lisa
"Lisa, Welcome to PrintJunkie! "
Apr 11
Lisa is now a member of
Apr 11
Lisa Blevins posted a blog post

Introducing Our New Website and Products

Introducing Our New Website and ProductsIntroducing Our New ProductsIt’s with great excitement that we unveil our new website to you. Aside from an updated look, the new website features a powerful new way to sift through our portfolio of products, making it easier for you to better understand our wide range of services and capabilities. We have made WePrintQuick.Com your one stop shop for marketing your business.Promotional ProductsWe now offer…See More
Apr 10
Profile IconJohn Barr and Mark Thompson joined
Apr 9
Power Graphics updated their profile
Apr 8
Wes Whitelock updated their profile
Apr 2
James Skimin is now a member of
Apr 1
Nicole Krueger posted a discussion

Ready to bust some myths? Check out this Ecographic from Two Sides...

Check out Western States Envelope & Label's latest blog on busting some myths and misconceptions about the use of paper products in the United States. More
Mar 26
Jeffrey L. Keller updated their profile
Mar 26



© 2014   Created by PSDA.

About Us  |  FAQs  |  Advertising  |  Contact Us  |  General Terms & Conditions  |  Badges  |  Report an Issue  |  Terms of Service