All Blog Posts (511)

Arm yourself with the print information you need to look like an All-Star

and close your next deal for only $5 bucks. Print Apply iPhone app provides

an incredible amount of information that you can have right at your fingertips 24/7.

Print Apply - iPhone app…

Understanding markup and margin

Your local grocery store purchases products at wholesale prices, then adds a percentage on top of that price — this is their “markup.” Print resellers do the same thing with wholesale printing services. Markup percentages vary greatly according to your market as well as the size of the job—anywhere from 5% to 20% to 60%.

Margin refers to your profit on any particular job, which will depend on the…

More and more commercial printers are targeting specific vertical markets. We have found that focusing on specific markets can give print providers a variety of benefits. Markets such Schools, hospitals, manufacturing facilities, retail establishments etc. are loaded with great print and cross media opportunities. The benefits of going to market by vertical market include shortening the sales cycles and gaining more credibility with decision makers.

To read…

You can find limitless men and women globally that have to use the PC plus the world wide web all the time and there are various reasons behind this. Some people may need to go surfing to be able to search for certain information that they may require where as some individuals are incredibly social plus they may need to check out their own social networks regularly. Nevertheless, there would be a lot of students who have to explore the internet to make their particular projects and the list…

One of the many significant things linked to the usage of just about any antivirus software program is the particular appearance of anti-virus software alert. It is really a very helpful sort of notice that lets you know that you have possibly come across almost any destructive application as well as almost any personal computer infection is going to invade their own PC should they go to a specific website or even open a certain program. The value of anti-virus software alert is simply…

To help start your collection (or add to the one you’ve already got), Wes-Tex designer Don Barrett has created six different eye-catching backgrounds you can download for free. 

3 problems these backgrounds solve

• You do not offer design services — You can now offer custom business…

1. Take advantage of a huge opportunity

Almost every business uses printing. After all, even companies that operate entirely online still need business cards. At SXSW Interactive, you’d be amazed at all the printed materials that web companies throw around! What’s more, as these printed materials are used or given away, customers need more. They must reorder existing pieces or create new ones to keep their messages fresh.…

Last week, I was in Dallas and Kansas City with the Printing industries of Mid America. I was facilitating a sales workshop. During one discussion, a printer asked “Would you want your children to enter the printing business”?

The Answer

My answer was, “I want my children to work in a successful business. If…

That rich metallic sheen. The flashes of brilliance when the light hits it. The bold, saturated color. With foil stamping, you really have to see it to understand its impact. The real-life experience of foil makes this technique so powerful — but it often makes it hard for customers to understand and embrace when you’re in the early design stages.…

Working with logos and other solid fields of color

You’ll get smoother lines and edges with vector artwork or raster artwork at 600 dpi minimums. You can also reverse type out of a solid field of darker foil. It’s an attention-getting approach that’s always fresh.…

The next time that special client comes in asking, "What have you got to really make me stand out?" — wow them with plastic.

We all know there are the select group of customers who want to take business cards to the next level — what they're looking for is "impact." Our favorite card for delivering that impact is the plastic business…

Your next printing project could incorporate the same sorts of embellishments once used in the tombs of Pharaohs. It’s a special touch that’s thousands of years old, yet it’s evolved through the ages into a popular modern technique. We’re talking, of course, about foil stamping.

A…

Last week, I had the pleasure to work with the management team of the Fitch Group. The NYC based-printing company was founded by the legendary, Francis Emory Fitch in 1886. Since that time the company has adapted itself to the changing customer needs and technology requirements to thrive over four generations. Today, the company is still led by a…

For this month’s Design Series, Wes-Tex designer Don Barrett wanted to show how you can capitalize on foil and plastic stock for customers with a more serious, distinctive and professional brand.…

Gone are the days when white paper was your only stock choice for printing business cards. Sure, paper is your starting point for design and…

Listening to all the excitement today about Facebook’s IPO I was reminded that what people are probably buying is not Facebook as it stands today but rather what it may become and do with the data that it has collected in the last 8 years. Apple, Google, Microsoft and Facebook are all directly involved in building sizable customer profiles from data that they have gleaned…

Smartphones are becoming ubiquitous. The mobile phone platform is providing immediate, easy access to data in a way that has been unprecedented. Phone calls, Email, text, GPS, calendars, music, and search, games, TV and internet access all reside in our pockets. Our phones have evolved to become tiny computers which in some ways have lessened our need for desktop or laptop access.

Mobile phones allow the consumer instant access to a myriad of purchasing activities and can even target…

Check out these top mobile apps!  Click here to see screen shots and learn more about them.

Top APPs for Graphic Designers and Printers

1.  Color Expert                                            Price…

No matter how much social media seems to be taking over the working world, business cards never go out of style as part of your integrated marketing efforts.  You and your customers are always going to need…

Highly durable, memorable and conveying an air of prestige,…