In every print-based sale, from a simple brochure to a complex cross media campaign, printing salespeople must be
able to justify the sale financially. Creating the coolest or most interesting print program in itself is not enough to
close business. Every order requires the ability to sell the job financially, as…Continue
Added by Joe Rickard on October 15, 2012 at 3:00pm — No Comments
Once upon a time in 1984, the typesetting industry died.
It didn’t go out with a bang at the debut of the Apple Macintosh, but over the next nearly 30 years, it has gradually disappeared until, as an industry, typesetting is almost entirely extinct. In the early 2000s, the printing industry found itself in a similar situation. Instead of sinking quietly into obsoletion, though, the printing industry has spent 15 years reinventing…Continue
Added by John Kublank on October 5, 2012 at 11:29am — No Comments
Print remains a powerful communication tool. In fact, direct mail still accounts for about a third of new customer acquisition, even as many brands are using multiple channels to spread a message.
Not only is print powerful on its own, but it works well with its digital counterpart. According to Target Market Magazine, many brands use direct mail to follow up with leads that are generated digitally via their website, social sites or emails. Sending an interested consumer information…Continue
Added by Tim Mehl on October 5, 2012 at 7:38am — No Comments
Added by Joe Rickard on September 25, 2012 at 9:30pm — No Comments
The best customers are the one’s you already have, and in today’s competitive market, it’s important to make sure you’re maximizing all of every clients revenue generating potential. Reselling printing services is one of the most often overlooked methods of growing business from an existing client base.
The concept is simple…you own Jane’s Embroidery. Your customer, John Q. Smith Realty, comes to you for all of their custom apparel…Continue
Added by John Kublank on September 21, 2012 at 4:25pm — No Comments
We love fun 'n crazy Holidays here, so we wanted t' share that fun wit' ye! In celebration o' International Talk like a Pirate day, we 'ave included a few links fer fun 'n also a 10% off promo code! That’s right, 10% off fer jus' havin' fun 'n sayin' Arrr! So from everyone here at Wes-Tex we wanted t' say Happy international Talk like a Pirate Day Mateies, ARRR! Make sure 'n tell us wha' yer pirate name be in th' comment section!
Wha' be yer…
Added by John Kublank on September 19, 2012 at 3:06pm — No Comments
When it comes to choosing the right promotional product to buy with your marketing dollar, Jorge Silva-Risso literally wrote the book on the subject. And what the former Fulbright scholar, University of California School of Business Administration professor of marketing, and leading industry authority on marketing effectiveness, says is that if you have to pick just one product to distribute with your business’ name on it,…Continue
Added by John Kublank on September 14, 2012 at 4:03pm — No Comments
Every business owner has one—the customer who walks in the door or comes up on caller ID and sends the entire staff running for the back room. Dealing with difficult customers is a necessary evil, but having effective strategies to cope with them in place can mean the difference between a heavy sigh and a three-day headache when they walk out the door.
Check out our suggestions for these three stereotypical “problem”…
Added by John Kublank on September 5, 2012 at 5:02pm — No Comments
We recently have been collecting facts about the power and effectiveness of print and sharing them on our Dispatch5.o blog (http://dispatch5o.newdispatch.com/.) But, we wanted to share a few of the with the Print Junkie group too!
-- 73% of people prefer print communication over digital messages (efiles.printing.org)
-- In 2010, direct mail brought $ 702 Billion in sales for businesses throughout the U.S.…Continue
Added by Tim Mehl on August 21, 2012 at 7:19am — No Comments
Olympic athletes train for years before an Olympic games. How many hours do you spend growing your business with your marketing and sales? You need to dedicate at least 25% of your time on outbound sales and marketing efforts. If you're not growing your business, you're losing your business.
Staying equipped with the right nutrients is essential to an Olympian's performance. Likewise, as an Olympic-Style Printer…Continue
Added by John Kublank on August 10, 2012 at 6:43pm — No Comments
Some of you might remember our augmented reality demonstration at the Print Solutions show in Chicago. Augmented reality is becoming more and more prevalent in our advertising and marketing plans.
Check out the latest PSDA blog post by Print Solutions assistant editor, Alexa Schlosser where she discusses IKEA’s new augmented reality catalog: http://t.co/Mt5I28Vv. You can also view a YouTube video that previews the catalog:…Continue
Added by Robert Ohr on August 8, 2012 at 10:03am — No Comments
We work with a variety of print providers who have broken the VDP (variable data printing) conundrum. They are reaping the rewards of higher margins and more satisfied customers.
VDP is called by a lot of different names but most people get the general understanding that it involves data. Pieces of information are organized in a way that makes each print piece personalized and targeted . The result is relevancy to each recipient that makes them more likely to respond or…Continue
Added by Joe Rickard on August 7, 2012 at 10:07am — No Comments
When you’re looking for a printer for a single project, it’s pretty simple — you just choose a printer who specializes in the stock, process and finish requirements of the project. But every project is different and printing requirements can vary greatly. To make sure all of your bases are covered, you will need to build relationships with multiple printers.
At the end of the day, however, it’s your reputation that’s on the line. So how do you know if a printer is worth your…Continue
Added by John Kublank on July 30, 2012 at 11:00am — No Comments
Arm yourself with the print information you need to look like an All-Star
and close your next deal for only $5 bucks. Print Apply iPhone app provides
an incredible amount of information that you can have right at your fingertips 24/7.Continue
Added by Robert Hunt on July 25, 2012 at 2:13pm — No Comments
Your local grocery store purchases products at wholesale prices, then adds a percentage on top of that price — this is their “markup.” Print resellers do the same thing with wholesale printing services. Markup percentages vary greatly according to your market as well as the size of the job—anywhere from 5% to 20% to 60%.
Margin refers to your profit on any particular job, which will depend on the…Continue
Added by John Kublank on July 20, 2012 at 10:00am — No Comments
More and more commercial printers are targeting specific vertical markets. We have found that focusing on specific markets can give print providers a variety of benefits. Markets such Schools, hospitals, manufacturing facilities, retail establishments etc. are loaded with great print and cross media opportunities. The benefits of going to market by vertical market include shortening the sales cycles and gaining more credibility with decision makers.
Added by Joe Rickard on July 16, 2012 at 12:39pm — No Comments
You can find limitless men and women globally that have to use the PC plus the world wide web all the time and there are various reasons behind this. Some people may need to go surfing to be able to search for certain information that they may require where as some individuals are incredibly social plus they may need to check out their own social networks regularly. Nevertheless, there would be a lot of students who have to explore the internet to make their particular projects and the list…Continue
Added by Alex Simpson on July 13, 2012 at 4:41am — No Comments
One of the many significant things linked to the usage of just about any antivirus software program is the particular appearance of anti-virus software alert. It is really a very helpful sort of notice that lets you know that you have possibly come across almost any destructive application as well as almost any personal computer infection is going to invade their own PC should they go to a specific website or even open a certain program. The value of anti-virus software alert is simply…Continue
To help start your collection (or add to the one you’ve already got), Wes-Tex designer Don Barrett has created six different eye-catching backgrounds you can download for free.
You do not offer design services — You can now offer custom business…
Added by Sabrina Hamilton on July 9, 2012 at 12:30pm — No Comments
Almost every business uses printing. After all, even companies that operate entirely online still need business cards. At SXSW Interactive, you’d be amazed at all the printed materials that web companies throw around! What’s more, as these printed materials are used or given away, customers need more. They must reorder existing pieces or create new ones to keep their messages fresh.…Continue
Added by John Kublank on July 6, 2012 at 6:39pm — No Comments