All Blog Posts (393)
Add life to your product label!
Isn’t it funny how many marketers flock to use the terms ‘antioxidant,’ ‘fat free’, and other, similar ubiquitous terms? Or how so many companies rush to enlist in the latest ‘green’ organization just to put a certified logo on its pr
… ContinueAdded by Jennifer Kreuser on September 1, 2010 at 3:34pm — No Comments
Transparency
A Recent Post From The Dinosaur Wisdom Blog
http://blog.dinosaurwisdom.com
Question: Is that a good thing or a bad thing? Answer: I think it’s a very good thing. I believe that the best selling is highly transparent—no t… Continue
Added by Dave Fellman on August 31, 2010 at 3:55pm — No Comments
Variable Marketing Part 3: What text and Image Elements Should You Make Variable in Your Next Marketing Campaign? Read on for Tip #3 and different variable printing ideas.
We previously discussed the importance of the planning process when implementing a customized printing project and the options for determining the most cost-effective way to produce your projects. As the 3rd part of our series, it’s important to dig into the strategy of your variable marketing campaign, so here’s our next tip.
… ContinueAdded by Kelly Kirk on August 31, 2010 at 3:05pm — No Comments
phonecards
Added by phonecards on August 31, 2010 at 12:26pm — No Comments
Variable Marketing Part 2: How To Manage Customized Print Projects for Personalized Digital Color Printing
In our last post, we discussed the importance of being involved early in the design process when implementing a variable marketing strategy that utilizes personalized digital color printing. Planning up front can save lots of time and money in the long run for your pe
… ContinueAdded by Kelly Kirk on August 27, 2010 at 11:45am — No Comments
Short Run Printing: Fast Turnaround, High Quality
CRW Graphics can print great quality short run digital books with perfect binding all inhouse. It's a great way to showcase work. One of our clients recently printed approximately 300 digital books utilizing our short run printing on the Xerox iGen. They highlighted all of the projects, events and accomplishments the non-profit had done for the year and sent the book to supporters as a "give back" for their donations to the non-profit organization. It was their way of saying "Thank you. Look
… ContinueAdded by Kelly Kirk on August 25, 2010 at 9:48am — No Comments
Variable Marketing: How To Manage Customized Print Projects for Personalized Digital Color Printing
Variable marketing has become one of the hottest trends in marketing. With digital technology, it is easy to implement variable marketing, allowing you to connect a personal, targeted message with an individual. Recognizing the rea
… ContinueAdded by Kelly Kirk on August 25, 2010 at 9:25am — No Comments
10 Mistakes to Avoid When Integrating QR Codes
Our latest blog post on Think AccuLink:
August 2, 2010 • Atlanta, GA USA – Here are the Top 10 mistakes to avoid when integrating two dimensional (2D) codes – such as Quick Response (QR) Codes, Scanbuy’s ScanLife EZcodes or Microsoft Tag scan codes – in your U.S. marketing plans.
… ContinueAdded by Rose Ehrecke on August 23, 2010 at 3:34pm — No Comments
Going beyond RFID and QR Codes: Augmented Reality
Recently, I attended the ”InterACT! Conference” on behalf of Vibrant Graphics, where I was able to listen in on break-out discussions speaking of new, emerging trends and technologies. Specifically, the focus of the conference was on social media, QR codes, and augmented reality. These technologies have oftentimes proved to be very useful. However, there are concerns of where this technology is heading. I know we’ve all seen it – people driving with not only their cell phones i
… ContinueAdded by Jennifer Kreuser on August 19, 2010 at 2:35pm — No Comments
Marketing 101 with direct mail:
Our latest blog post on Think AccuLink:
Direct mail, direct response, whatever you name it, still provides one of the most guaranteed methods of reaching a prospect. Email marketing is completely over sold, unless - UNLESS - it's an opt-in program. SPAM email marketing is dead.
There
Added by Rose Ehrecke on August 19, 2010 at 2:30pm — No Comments
The Voicemail Vortex!
another from www.superseller.wordpress.com
I was looking through the CRM tool at my new company today and picked up a prospect account – we’ll call it
Added by Tara "the Print-cess" Wagner on August 11, 2010 at 4:56pm — No Comments
WHITE PAPER: Brand Management w/ in Decentralized Organizations -The Benefits of Web-to-Print
The many benefits of web-to-print are endless. Many franchises and decentralized organizations utilize this technology to centralize, control, and disperse marketing materials. Read more about:
- The benefits of using web-to-print technology
- What the typical
Added by Kelly Kirk on August 9, 2010 at 11:07am — No Comments
roll and shrink wrap posters
Added by Jim Dolan on August 4, 2010 at 9:36am — No Comments
Talk about Synergy...
Picture this. You have just gotten home after picking up a few miscellaneous items from the market and decide to do a load of laundry. After separating your darks and lights, there is an unexpected visitor at your door. The ‘doorbell-ringer’ is persistent, and suddenly your laundry… Continue
Added by Jennifer Kreuser on August 3, 2010 at 4:00pm — No Comments
What Do You Mean You’re Not Integrating Variable Printing Into Your Multichannel Marketing Plans?
It’s time to integrate personalized messages into multiple channels
Options. People want options. The people have spoken and they want to have their choice of how to reach out to companies; whether it’s by phone, email, text message, through your website, or maybe even through Twitter or Facebook. So, what is “multichannel marketing” and how does it tie in with
… ContinueAdded by Kelly Kirk on August 3, 2010 at 10:20am — No Comments
Dispatch Letter Launches New Digital Website www.digitalprintnyc.com
Added by Kris Sergentakis on July 31, 2010 at 4:06pm — No Comments
internet marketing leeds
Added by james sajor on July 28, 2010 at 10:29pm — No Comments
6 Steps To Create A Successful Multichannel Marketing Campaign
Direct mail combined with variable printing can achieve successful results when integrated in a multichannel marketing campaign. Here are 6 steps to help you create a campaign and an example of a marketing campaign that uses multichannel marketing succes
… ContinueAdded by Kelly Kirk on July 16, 2010 at 3:51pm — No Comments
Preparing Database Files for Variable Printing
Your customer relationship management (CRM) database is critical to any marketing effort, but particularly to your variable printing direct mail campaign. Knowing your customers and prospects is key to connecting one-on-one with them. The more you know about them, the easier it is to deliver relevant messages directly to them in a personalized way through the use of digital technol
… ContinueAdded by Kelly Kirk on July 12, 2010 at 2:30pm — No Comments
Claims, Claims, and MORE Product Label Claims...
Added by Jennifer Kreuser on July 12, 2010 at 12:43pm — No Comments
Featured Blog Posts
Latest Blog Posts
- Add life to your product label!
- Transparency
- Variable Marketing Part 3: What text and Image Elements Should You Make Variable in Your Next Marketing Campaign? Read on for Tip #3 and different variable printing ideas.
- phonecards
- Variable Marketing Part 2: How To Manage Customized Print Projects for Personalized Digital Color Printing
- Short Run Printing: Fast Turnaround, High Quality
- Variable Marketing: How To Manage Customized Print Projects for Personalized Digital Color Printing
Most Popular Blog Posts
- Overcoming Objections With A Simple Jedi Mind Trick
- Short Run Printing: Fast Turnaround, High Quality
- 10 Mistakes to Avoid When Integrating QR Codes
- Going beyond RFID and QR Codes: Augmented Reality
- "Hire Freaks"
- Variable Marketing Part 2: How To Manage Customized Print Projects for Personalized Digital Color Printing
- 5 Tips For A Successful Variable Data Direct Mail Campaign
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