Complimentary Tutorials and Training Sessions.

A Great New Book on Social Media created Exclusively for Graphic Communicators
There is a great new website and book out there to help graphic communicators understand and leverage Social Media for their businesses. This book was created specifically for people in our industry and written by Julie Shaffer and Mary Garnett of the Printing Industries of America. This book is an excellent resource and whether you're already dabbling in social media, consider yourself an expert, or are wanting to dip your toe in the pool to get started, this not-too-technical, action oriented primer has something for everyone. The book is called: The Social Media Field Guide. Here is the link to the supportive website:
For purchasing this excellent resource:

Make the Most of Your Marketing Time and Dollars
Speaker: Tawnya Starr, president, PrinterPresence
Join industry expert Tawnya Starr for an online seminar to discuss what components your marketing plan and website need in order to maximize your success.

QR Codes Education Session
Presented by Acculink
QR Codes Ed Session 09.pdf

40 Top-Notch Tutorials
The tutorials in this post cover the use of Photoshop, InDesign, and even Illustrator. When learning about print it is important to understand how to use the programs that are designed for print such as InDesign, and not just using Photoshop as a default application for everything.

Winning Website Secrets
Speaker: Tawnya Starr, president, PrinterPresence
As more and more competitors enter the market, it's imperative that your website deliver value and build stronger relationships. Designed exclusively for print distributors and print resellers, this session will help you transform your web presence into a powerful tool that will impress prospects and lock in current customers.

Using Viral Marketing to Bolster Your Online Offerings and Grow Business
Speakers: Steve Osterloh, director of marketing, Ennis and Courtney Enser, marketing programs manager, Glatfleter
Learn what you should be doing to keep up with technology and get an overview on how buyers are changing their purchase decisions based on how companies present themselves online. Find out who is touching your website as well as when they are hitting it, how they got there, and what interests them. Included - free tools that you can use to help you with these viral marketing tips.

Free, Live Web Seminar - Winning Website Secrets for Print Distributors
Speaker: Tawyna Starr, president, PrinterPresence
This web seminar is designed exclusively for print distributors and print resellers to learn how to transform their web presence into a powerful tool that will impress prospects and lock in current customers. Web Seminar will be presented LIVE on May 14th at 3 pm EST. Register today using the link above.

Free, Live Web Seminar - Adding Print Equals Profits
Speaker: David Fellman, principal, DF/A
This web seminar will be added to the Print University archives on April 9th.

PSDA Membership Orientation
Speakers: Peter Colaianni, executive vice president, and Dennis McGarry, vice president of education and sourcing, PSDA
PSDA's Membership Orientation will teach new members and non-members alike the role PSDA plays in expanding your network of business contacts, helping your company and sales team establish cost effective partnerships and how our programs and services will support your sustained growth.

Being A Champion
Speaker: Mike Fisher, CDC, president & CEO, PrintConcepts
When was the last time you pushed yourself or your company…when no one else was watching? Listen to Mike Fisher present his motivational, inaugural speech as the 2009 incoming PSDA President.
Note: This video is free, but a short form is required for viewing.

Jump Start Your Profits With Integrated Marketing Solutions
Speaker: Robin Marchetti, business development manager, Wise
Learn how to demonstrate the value of print with this free, 30 minute live web seminar, sponsored by Wise.

How To Design Azuna 3D Media
Eductational presentation by RR Donnelley Azuna illustrating the major points and considerations when you start to design Azuna for your next project.

Internal Marketing: 10 Ways to Promote Your Service Team's Abilities
A complimentary article originally published by the Printing and Customer Care Newsletter.
Internal Marketing.pdf

An Old Tale With New Challenges - Time Management, Are You Managing Yours?
A complimentary article originally published by the Printing and Customer Care Newsletter.
An Old Tale with New Challenges.pdf

Printing Basics: Die-Cutting, Foil Stamping and Embossing
Learn about high and hollow die-cutting and how it is used, how foil stamping relates to the die cut, and get an understanding of embossing, debossing and blind embossing.

Printing Basics: Paper Substrates
Learn about paper manufacturing, including the characteristics of paper - caliper, strength and runnability. How do you determine paper weights and what are the basic sizes and types? This session will teach you the applications of paper as well as stocks, coated and uncoated and specialty papers.

Printing Basics: All About Envelopes
This session explains the different types and characteristics of envelopes including: sizes, stocks, and paper types. Learn how they are printed and what opportunities there are to sell them.

Secure RX Pads for 2008: What you Need to Know to Sell Them
Speaker – Becky Keegan, healthcare product marketing manager, Wilmer
Increase your knowledge of state and federal prescription pad regulations during this new, 30 minute web seminar.

The Ultimate Guide to Web-to-Print Solutions
Speaker - Adam Peck and Bryan Yeager, InfoTrends
InfoTrends has released its Ultimate Guides for software solutions, with the first topic covering the web-to-print solution market. This five part series is a collection of Infocasts (flash-based podcasts) on the web-to-print market.
Part I - W2P Market Overview
Part II - Business Models & Target Audiences
Part III - W2P Technology-Hosted and Licensed Models
Part IV - Choosing the Right Solution
Part V - Product Comparisons

Add Value with Technology-Based Services
Speaker – Rich Landa, co-founder/president, Four51
Adding services such as web-based tools, email, online ordering and more can create value for your customers. Learn how to incorporate these services into your business and how to capitalize on them.

Making an Impact on Your Customer
Speaker – Brandon Kent, vice president of sales and marketing, TDG
Learn how to increase your sales of new products for thermal printers and increase your customers’ cash flow by allowing the 30 day receivable to start immediately.

How to Target and Sell Profitable Custom Label Opportunities
Speaker – Synergy Label
Custom labels are everywhere, yet very few distributors sell custom labels to their accounts. This session will show you how to sell custom labels that are used across and array of industries.

Add Value to Your Direct Mail Offerings
Speaker – Deb Ashton, marketing manager, Avery Dennison
If you are looking to expand your sales into the service bureau and direct marketing arenas, you need to learn about Avery Dennison’s Advantage – an all-in-one response document.

Selling Custom Stationery Programs
Speaker - Mark Cupach, director of national sales, Business Stationery
Stationery is a $2.8+ billion market in the US. Converting manual ordering of business cards and other stationery products to an electronic solution will free up valuable time in your customer’s staffing, insure consistent image management, and increase the value of the margin you generate.

If you have a complimentary training session that you would like to add to this page, please email

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