Share your PURL Campaign story?

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Permalink Reply by Marty Thomas on November 17, 2009 at 8:17pm

Hi Paul.. One of my clients used this PURL http://ex2.purlem.com/Paul.Edwards to target potential members for their country club. The PURL stepped the visitor through a serious of generic question, and then ends with a request for their email. They had just over a 3% response rate, which they were happy with...

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Permalink Reply by Paul Edwards on November 17, 2009 at 9:26pm

so, they used a direct mail piece as the first touch?

What software are you using?

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Permalink Reply by Marty Thomas on November 17, 2009 at 9:41pm

Ya.. it was a postcard directing them to their PURL.

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Permalink Reply by Paul Edwards on November 17, 2009 at 10:08pm

who's doing your Digital print and mailing?
Can we help?
see: www.formstore.com/digital.pdf

paul

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Permalink Reply by Marty Thomas on November 17, 2009 at 10:15pm

Most of my clients already have print providers that they work with. Those that don't I refer to print providers that use Purlem. Do you have a PURL system?

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Permalink Reply by Paul Edwards on November 17, 2009 at 10:17pm

easy purl

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Permalink Reply by Marty Thomas on November 17, 2009 at 10:19pm

I would be really interested to hear your feedback on Purlem after using easy purl. If you have any suggestions they are welcome. You can sign up for a free version. Or watch the video I did on creating a Personal URL page in less than 5 minutes: http://www.youtube.com/watch?v=fkcKkEdmUxI

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Permalink Reply by Paul Edwards on November 17, 2009 at 10:24pm

I will try to take a look later this week.
BTW, my regular email is : pedwards@formstore.com

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Permalink Reply by Dan Goldstein on January 7, 2010 at 9:54am

does anyone have any advice on tutorials and/or materials on how best to utilize PURLs for B2B?

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