Recommended Reading.

Through the years, I've received great recommendations from colleagues and peers about business, marketing and branding books that are well worth sharing. My hope is that others will use this space to swap information and learn about new titles well worth the read. I know I'm always looking for a worthy recommendation.

Some of the below books are ones I’ve read, some I’m reading and some are in the yet to be read pile, but for what it’s worth, here’s the beginning of my list:

No Logo by Naomi Klein
E-Myth by Michael Gerber
Good to Great by Jim Collins
Zing by Sam Harrison
Blink and Tipping Point by Malcolm Gladwell
The Big Moo, The Purple Cow, Permission Marketing and most things written by Seth Godin (his blog included)
Blue Ocean Strategy by w. Chan Kim and Renee Mauborgne