printjunkie.net

I'm just curious how other people have used other social networking sites, like Facebook, as a promotional tool. What has been your success with this medium, what problems have you encountered? What works, what doesn't?

Thanks!

Views: 122

Reply to This

Replies to This Discussion

Well - we took the plung to give it a test drive. For anyone on Facebook, consider this an invitation to join our Print Services & Distribution Association Group.
The best advice for working this magic is to:
a) Set up a Group Page for your Product or Service (like Stacey did for her PSDA Facebook Page)
b) ENGAGE!!! Don't sit there and wait for it to come to you, it won't. Find and join groups that could potentially buy or influence the purchase of your product or service, then provide insightful (not spammy or salesy) Forum Discussion topics, comments, post articles and info that is relevant and helpful. Not relevant and helpful to you, relevant and helpful to the group members.
c) If your product or service isn't relevant to the conversation, don't talk about it! You can always add a link to your website in your signature, and if people are interested in what you have to say, they'll check out your product and service.
d) If you can, ALWAYS use A HREF tags to help grow your number of links to your site. See the HTML Tags Chart here for how to do it.

In closing, this is my opinion, LinkedIn is more professional for B2B Marketers.
Facebook is awesome for Word of Mouth and Guerilla Marketing Tactics, just check out this event: Talk Like Sarah Palin Day. 42,559 confirmed guests.
I'm still on the fence about Facebook for B2B. LinkIn, I do agree has potential, especially since I have heard from some members that they did receive interest in their companies offerings as a result of being active in multiple Groups. I don't think anyone really knows the best way to make use of these social media sites yet. Its all still a big experiment. I have found that for B2C, its been good for special promotions, product releases, news, customer feedback and addressing FAQs.
The thing I have experienced about social media marketing is that you first must position yourself as trustworthy and and expert. This is achieved by your content of course, but also the level of engagement you have with those you network with online. Have discussions with others about a variety of topics. If all you do it pitch, pitch, pitch, you will be tuned out quickly. Be a resource for your followers.

What people need to understand about SM is that it is part of the marketing mix, not THE marketing mix. I use SM as a sales "accelerator". By this, I am looking for business intelligence that can help place me strategically in the mix for projects. Having this intelligence, or knowledge, gives you the answer to the inevitable question that all salespeople hear, "what's in it for me?". Let's face it, your prospects don't care one bit about your equipment or capabilities, but only how you can solve their business problem. This business intelligence is clear: they have a problem. Can you deliver a solution? If not, move right along.

If you use SM in this matter (sales accelerator), you just might pick up a few clients.

My 2 cents.
Erik Anderson
http://twtbizcard.com/infinitypg
Talk with Jim Lahner at Four51 about their new killer FanTools app. Jim REALLY gets it PLUS he will show you how to not only develop a Facebook strategy, but how to generate revenues managing customers' strategy.

Jim is a Print Junkie so look him up.

Paul Edwards
CEO
FormStore
It all depends on the type of product or service you want to promote. For some famous brands like coke and apple keeping an active presence on Social media has become a necessity rather than just another medium. Many b2c companies even have applications that supplement their mainstream product/service like dating apps or photo album printing. The key element knows your target market and focus on getting them emotionally involved. Special promotions, discount codes and lucky draws are very effective tools to get noticed by your potential and returning customers. Create a page for your product/ service and ask for your customers suggestion and be proactive with them.

There is no hard and fast rule for success in social media , it all depends how well you understand your target market and how can you reach them effectively.
For B2B wholesalers or printers, I always recommend becoming active in the Linkedin Groups. Facebook can also be a great resource. We set up a Western States Envelope page on Facebook, and have seen some interaction from it. Kind of surprising, considering we are a B2B wholesaler. It can be used to connect to customers and prospects as well as keeping employees connected and up-to-date on what is happening in your company. You can see our page and how we're using it here: http://ow.ly/1K51N.

I would also recommend Twitter. There are a large amount of printers interacting on Twitter, and it's a great opportunity to become a valuable industry resource. If you go to our Twitter page, http://twitter.com/WSEnvelopeLabel, you can see the wide range of printers and distributors that are following us.

Lastly, if you have any corporate videos, or videos showing your products/services, it would be great to put them out on YouTube. YouTube has become one of the largest search engines in the world, and people are enjoying watching videos more than ever. For an example of how we use YouTube, you can look at our channel here: http://ow.ly/1K5Kh.

Overall, social media is a great way to be a valuable resource throughout the industry. It not only increases your brand awareness, it can offer a quick and easy communication method for potential customers.

Thanks,
Eric Kidman
Marketing
Western States Envelope & Label
Almost every person is having an account in facebook, and sharing the links of websites there is a great experience because the number of clicks on those websites are more than the others.Thats why the people are using social networking sites as the promotional tool..!

Please 'like' FormStore on Facebook.  You can also follow FormStore on Twitter

 

Also 'like' Response Builders on Facebook.  we have over 60 examples of QR codes

I know this has been here for some time, but please let me know about your examples of QR codes. Are you a trades-only supplier? thanks.

Check out:

www.facebook.com/BuySellPrint

www.twitter.com/BuySellPrint 

Social Media has worked a lot for us :)

RSS

Latest Activity

Stacey Chen updated their profile
Monday
Stacey Chen is now a member of printjunkie.net
Monday
face cooles posted a blog post

Batterie Original Asus A41-X550A

Asus sort dans l’hexagone un nouvel ordinateur portable polyvalent performant orienté jeu qui s’affiche actuellement en vente flash pour 1162 euros sous Windows 10, l’Asus FX753VE-GC160T. Au programme, processeur Kaby Lake Quad Core i7, solution de stockage hybride mariant SSD dédié et disque dur de capacité importante, carte graphique dédiée NVIDIA Pascal GTX à technologie Optimus, clavier chiclet rétro éclairé ou encore connectique USB 3.1 Type-C.L’Asus FX753VE-GC160T s’adresse à ceux qui…See More
Monday
Vicente Tuma posted a blog post

And also as opposed to the particular calcaneus

The particular Nike Pegasus features a journey just what could possibly be referred to as since method smooth. Even though the lost memory foam insole contributes the initial level regarding soft qualities, leading and also raise Focus hand bags counter-balances the particular journey using a amount of stiffness.It really is more supple inside the again as compared to it really is inside the top, owed to some layout distinctions. There鈥檚 a lot more memory foam beneath the calcaneus, and also…See More
Oct 12
Vicente Tuma posted a blog post

Boston Red Sox Joe Kelly Jersey on sale get it done having

Castellanos had been actively playing their tenth large category online game within correct area, a situation he or she had been relocated for this 30 days in order to allow Jeimer Candelario perform 3rd bottom. MLB's Statcast program forecasted which Anderson's generate might create a bottom strike simply twenty nine % of times, depending on it's release position as well as leave speed.Anderson's strike visited a place in between fielders, although, within the space within right-center.…See More
Oct 9
face cooles posted a blog post

Batterie compatible HP 593562-001

Relooké dernièrement en vue d'affiner sa coque, le HP Pavilion 15 présente une nouvelle déclinaison multimédia avec le Pavilion 15-cc510nf. Ses performances reposent sur un Core i5 Kaby Lake, 6 Go de mémoire vive et sur un SSD dédié de 256 Go pour la part de réactivité tandis que la partie graphique est confiée à la GeForce 940MX, de quoi contenter quelques joueurs occasionnels. Un écran Full HD mat est aussi au menu, ainsi qu'une connectique USB Type-C et une autonomie correcte, sans parler de…See More
Oct 6
http://ufc210s.co/ufc-216/ posted a discussion
Oct 4
http://ufc210s.co/ufc-216/ posted a status
Oct 4
http://ufc210s.co/ufc-216/ is now a member of printjunkie.net
Oct 3
Vicente Tuma posted a blog post

Environment friendly Clean received Kyle Murphy entering

You will discover simply just a couple competitors from the NFL of which Aaron Rodgers received never ever gotten to help overcome moving into Full week 3. Is definitely this Packers, this workforce he or she is competed intended for in the course of his or her vocation. Additional workforce seemed to be this Bengals, and this eventually http://www.footballfansdeal.com/eric-weddle-c-1_401_402.html modified with…See More
Sep 26
laserpuissant is now a member of printjunkie.net
Sep 25
Profile IconSenthu Velnayagam and skcyens joined printjunkie.net
Sep 21

Badge

Loading…

© 2017   Created by PSDA.   Powered by

About Us  |  FAQs  |  Advertising  |  Contact Us  |  General Terms & Conditions  |  Badges  |  Report an Issue  |  Terms of Service