CEO Summit

Each year, PSDA brings together principals from member companies with sales in excess of $2.5 million at the CEO Summit. This two and a half day event, exclusively for owners and C-level executives, provides an array of round table discussions, dynamic speakers, thought-provoking workshop, and peer-to-peer networking opportunities.

Agenda
Wednesday, February 17
6–7:30 pm Opening Reception

Thursday, February 18
8:15–10 am How to Sell When No One Is Buying
Dave Lakhani, president, Bold Approach
This past year’s recession has caused end-users to delay their purchases. Learn what will work in today’s purchasing environment to increase sales immediately and what sales tactics will work when end-users begin to loosen their purchasing hold in the future.

10:30 am–12 pm CEO Knowledge Café – A ‘Speed Dating’ Roundtable
In this moderated session, attendees will be able to discuss their challenges one-on-one with everyone in the room to get practical advise on how to overcome their most critical issues.

12–1:30pm Lunch Program – Prospering During a Downturn and Preparing for Recovery
Alan Beaulieu, president, Institute for Trend Research
Maximizing profits in2010 will be a challenge. This presentation by noted economist, Alan Beaulieu, can help you make informed and timely decisions about your company based on reliable economic projections. You will be given a list of what indicators should be watched and which can safely be ignored when formulating your company’s growth strategy.

1:30–3pm CEO Right-Sized Roundtable
In this session, we will divide the audience according to business size for a lively discussion on relevant issues that are afflicting peers of the similar sized companies.

3:30–5:30 pm Sales Management for the Next Generation
As the first MySpace and Facebook generation becomes employed, what should owners and managers know about bringing these new sales representatives into the company, mixing them with seasoned reps and managing both types

5:30 pm Cocktail Reception

Friday, February 19
8:15–10 am Building a High-Performance Sales Culture
Bryan Flanagan, director of corporate training, Zig Ziglar
Learn how to determine the skill-level and behavioral-style of your sales team so that you can put them in the right position to make your team a full selling machine.

10:15 am–1 pm Peer-to-Peer Roundtable Discussions
Individual breakout sessions will be led by a moderator with advanced knowledge on the topic who will facilitate peer-to-peer discussions. We encourage attendees to join any roundtable discussion to impart their knowledge of the topic, to learn how to adopt it in their business, or to learn how to improve their practices.

Hotel Information
The Ritz Carlton Dallas
Reservations: 800.241.3333
Room rate: $199
Cutoff date: January 26, 2010

REGISTER NOW

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Comment

Comment by PSDA on December 9, 2009 at 9:52am

Just added - GOLF! This is an optional event and will be held at the Golf Club of Dallas. Fees are $120 per person and include: green fees, cart, lunch and transportation. Space is limited so if you are interested, reserve your spot today!